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OnDemand JTBD & ODI Fundamentals Certification

OnDemand JTBD & ODI Fundamentals Certification

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  • Introduction Course

    The Introduction course introduces you to a new way of thinking and vocabulary about innovation as a process. This course teaches you the principles behind what makes the Outcome-Driven Innovation process so successful in helping align your organization's path to growth.

  • Fundamentals Course

    The Fundamentals course provides the frameworks necessary for enabling your organization's ability to put Jobs-to-be-Done Theory into practice using the Outcome-Driven Innovation process.

This certification is meant for small teams and individuals who want to better understand the frameworks behind the Outcome-Driven Innovation process and how they apply within their organization.

This certification includes two (2) live Q&A sessions, one for each course, to help answer your questions about course content and what it means to your organization.

The Introduction Course Live Q&A Session is offered on the
first Tuesday of every month at 10 am ET

The Fundamentals Course Live Q&A Session is offered on the
third Tuesday of every month at 10 am ET

Register for the date that works best for you.

Certification Objectives

On-Demand JTBD & ODI Fundamentals Certification

Gain the vocabulary to create a common understanding of customer value. Understand the principles and frameworks behind the world's most powerful innovation process. Master the frameworks behind understanding your customer needs