OnDemand JTBD & ODI Fundamentals Certification
OnDemand JTBD & ODI Fundamentals Certification
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This certification includes two courses
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Introduction Course
The Introduction course introduces you to a new way of thinking and vocabulary about innovation as a process. This course teaches you the principles behind what makes the Outcome-Driven Innovation process so successful in helping align your organization's path to growth.
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Fundamentals Course
The Fundamentals course provides the frameworks necessary for enabling your organization's ability to put Jobs-to-be-Done Theory into practice using the Outcome-Driven Innovation process.
This certification is meant for small teams and individuals who want to better understand the frameworks behind the Outcome-Driven Innovation process and how they apply within their organization.
This certification includes two (2) live Q&A sessions, one for each course, to help answer your questions about course content and what it means to your organization.
The Introduction Course Live Q&A Session is offered on the
first Tuesday of every month at 10 am ET
The Fundamentals Course Live Q&A Session is offered on the
third Tuesday of every month at 10 am ET
Register for the date that works best for you.

Certification Objectives
On-Demand JTBD & ODI Fundamentals Certification
Gain the vocabulary to create a common understanding of customer value. Understand the principles and frameworks behind the world's most powerful innovation process. Master the frameworks behind understanding your customer needs
COURSE ACCESS LASTS FOR 1 YEAR